Wondering what the hell that title means? Well i just came across an article that says that this is the costliest word on the ad world.
This is what wikipedia has to say about Mesothelioma - "Mesothelioma is a form of cancer that is almost always caused by previous exposure to asbestos.[1] In this disease, malignant cells develop in the mesothelium, a protective lining that covers most of the body's internal organs. Its most common site is the pleura (outer lining of the lungs and chest cavity), but it may also occur in the peritoneum (the lining of the abdominal cavity) or the pericardium (a sac that surrounds the heart).
Most people who develop mesothelioma have worked on jobs where they inhaled asbestos particles, or have been exposed to asbestos dust and fibre in other ways, such as by washing the clothes of a family member who worked with asbestos, or by home renovation using asbestos cement products. Unlike lung cancer, there is no association between mesothelioma and smoking [2]."
That proves one thing for sure.. "Health is wealth!!". Mesothelioma costs as much as 84$ per click.
Thursday, April 05, 2007
Wednesday, March 21, 2007
PPA Advertising
Google today announced its new 'pay per Action' advertising product today.
Advertisers will need to pay only for completed actions that they can define, like submitting a request, filling a form, buying a product etc. This will make the entire ad world a lot more complicated. It will not be sufficient for google to monitor clicks now. They will also need to know what the user does after clicking on the ad.
The advertiser will need to report these actions back to Google.
Now ofcourse the advertiser has an incentive to not report these actions as he will need to pay for the same. But Google can effectively counter this by ranking the ad based on profitability to Google and value of each click to the advertiser.
Now all this makes sense in say a country like the US, where purchasing something online has become the order of the day.
In a country like india for example. Online sales are still not very common. Even the most tech savvy indian would prefer to check the product out online and then go down to the store, examine the product and then purchase it.
Online advertising in India, has never been the most attractive of options. As an advertiser, all you could expect from an 'online ad' is only visibility and mindshare and not an actual purchase online.
This being the case PPA is an attractive option from the advertisers perspective, as in most cases an advertiser in india is not looking for anything more than visibility. No 'action' is expected online.
So if given a choice they would gladly jump for PPA ads to CPC ads any day.
So is google taking a big risk here? Or do they have the wares to ensure that advertisers dont get what they want without paying a dime for it.
Techcrunch has a well written article describing the impact this could have on the advertising world.
Advertisers will need to pay only for completed actions that they can define, like submitting a request, filling a form, buying a product etc. This will make the entire ad world a lot more complicated. It will not be sufficient for google to monitor clicks now. They will also need to know what the user does after clicking on the ad.
The advertiser will need to report these actions back to Google.
Now ofcourse the advertiser has an incentive to not report these actions as he will need to pay for the same. But Google can effectively counter this by ranking the ad based on profitability to Google and value of each click to the advertiser.
Now all this makes sense in say a country like the US, where purchasing something online has become the order of the day.
In a country like india for example. Online sales are still not very common. Even the most tech savvy indian would prefer to check the product out online and then go down to the store, examine the product and then purchase it.
Online advertising in India, has never been the most attractive of options. As an advertiser, all you could expect from an 'online ad' is only visibility and mindshare and not an actual purchase online.
This being the case PPA is an attractive option from the advertisers perspective, as in most cases an advertiser in india is not looking for anything more than visibility. No 'action' is expected online.
So if given a choice they would gladly jump for PPA ads to CPC ads any day.
So is google taking a big risk here? Or do they have the wares to ensure that advertisers dont get what they want without paying a dime for it.
Techcrunch has a well written article describing the impact this could have on the advertising world.
Thought for the day
Holding onto anger is like grasping hot coal with the intent of throwing it at someone else; you are the one who gets burned. - Buddha
Thursday, March 15, 2007
GizmoSMS
Michael Robertson, the man behind mp3.com and Linspire has added a new twist to his Gizmo free phone project. Gizmo has launched its new Gizmosms service.
While the SMS market is huge, 45 billion dollars worldwide approximately. This service is certainly not the first of its kind.
So whats exciting about this service, besides the man behind it all, when we have already seen so many sites providing an sms service.
a) With Gizmo, you do not need to know the carrier of the number you are smsing(or texting as it is known in some parts).
b) There doesnt seem to be any restriction on which carrier is supported. Or a large number of carriers are supported and this ofcourse is hidden from the user.
c) That makes the user interface clean. Requiring you to just know the number and the country where the sms needs to be sent to.
d) the site doesnt require you to register.
Michael does make tall claims of it being the best of its kind and the fastest. But I havent received my sms in the last 15 minutes. But all u text freaks, do check it out.
While the SMS market is huge, 45 billion dollars worldwide approximately. This service is certainly not the first of its kind.
So whats exciting about this service, besides the man behind it all, when we have already seen so many sites providing an sms service.
a) With Gizmo, you do not need to know the carrier of the number you are smsing(or texting as it is known in some parts).
b) There doesnt seem to be any restriction on which carrier is supported. Or a large number of carriers are supported and this ofcourse is hidden from the user.
c) That makes the user interface clean. Requiring you to just know the number and the country where the sms needs to be sent to.
d) the site doesnt require you to register.
Michael does make tall claims of it being the best of its kind and the fastest. But I havent received my sms in the last 15 minutes. But all u text freaks, do check it out.
Tuesday, March 13, 2007
Gmail is down!!!
Gmail seems to be down for a while now. Wonder what google's up to?
Its been almost 15 mins since i noticed...
Its been almost 15 mins since i noticed...
Thursday, March 08, 2007
Google Maps : Zoom away
Well i havent checked this out yet... im going to do it as soon as i get home.. :)
But if this is possible.. wow!! but google may have some answering to do...
Time to go see if your car is still where u left it...
http://blog.outer-court.com/archive/2007-03-07-n12.html
But if this is possible.. wow!! but google may have some answering to do...
Time to go see if your car is still where u left it...
http://blog.outer-court.com/archive/2007-03-07-n12.html
Subscribe to:
Posts (Atom)